The message behind the madness
Since the beginning of time, myths have shaped our worldviews and the ways in which we do business. Myths have been used for these purposes from the time of the ancient Greeks all the way up until today. Providing a story that can be used to motivate and inspire
Consumers of all types are becoming more brand conscious and concerned with the welfare of all life on earth. Thus, they want to do business with socially responsible companies. From the tumultuous carnage Wayfair endured after donating furniture to Trump’s immigration camps to Facebook’s ongoing battle for credibility around data
Marketers and executives have caught on to the fact that consumers are more interested in shopping with brands that align with their personal values. However, the rise of ethics and values-based branding has major red flags that companies and consumers alike should be aware of. 1. Companies Becoming the