The message behind the madness
Design: Discover how to solve the world’s problems with program or product evaluation to determine what social or cultural problem is being solved, levels of efficacy, and recommendations for improvement
Development: Lay plans and build out your product, service, or solution through roadmap design and Agile lifecycle implementation
Deployment: Go-to-market through the test and launch process, strategic communications plan development, and promotional campaigns
Geopolitical: Stay abreast of how world affairs and geopolitical tensions can impact not only your business but the policies your solution addresses with open-source intelligence based research, analysis, and reporting
Operations: From people to processes, take inventory of the insider threats present and emerging in your organization from a holistic perspective, including personality, culture, finance, legal, CSR/ESG, and organizational functionality
Market Research: Keep tabs on your competitors and maintain your strategic edge to hold and expand your place in the market with personas, compliance analysis, offering assessments, and public solution audits
Opposition Research: Refine your political messaging by studying the opposition’s policies, positions, personal proclivities, and promotional strategies to gain an edge and deliver change with a winning campaign
Digital Communications: Expand and codify an authentic and authoritative online presence including website development and content strategy, social media management, email marketing and newsletters, SEO and helpful content development, and thought leadership
Public Relations: Build authority and trust with comprehensive strategic communications planning and implementation focusing on curating custom media contact lists that gain exposure to the right audiences at the right time through thought leadership, media placements, events and speaking engagement strategy/placement, and original content/editorial product development
Government Relations: Influence policy or make it clear that your program or product is a competitive, practical policy solution that promotes a more secure and sustainable world through custom policy products, strategic narratives and talking points, digital communications, policy-centered government marketing campaigns, and public relations tactics
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